Its true that India just loves food! A great rise has been seen in food tech startups. Some of them are aggregating restaurants and some are aggregating chef’s. One such startup which just stepped into this field with a slightly different model is ZuperMeal.
“Get tasty, healthy, fresh, hygienic home-made food at the touch of your mobile”
It is a mobile based food aggregator that provides authentic home-cooked meals. It actually fulfills its claim of home-cooked meals as the startup has enrolled housewives on their platform as chef’s, who are passionate about cooking. The company lists the menu of home-cooked food items and home-delivers it to their customers.Its a platform that enables home cooks to become home “chefs” and market their signature dishes to the customers looking for healthy and hygienic home-cooked food.
ZuperMeal provides an opportunity to make “home chef’s” passion for cooking a source of income and self empowerment. ZuperMeal provides two healthy home cooked food options to the customers:
- Home Cooked Meals (Lunch, Evening Snacks and Dinner)
- Cakes, Sweets & More
It was Founded in July 2015 by Balasubramanian A. and Pallavi Saxena. On talking about the idea to start ZuperMeal, Pallavi Saxena says, “For years I have been observing Indian women toiling away in kitchens, only to get noticed via criticism when the food does not taste good. Good cooking is hardly appreciated at homes. Furthermore, all this work is not even accounted for in the GDP of the country. On the other hand there are millions today who are seeking healthy home cooked food, rather than heavy and oily restaurant food. Today’s technology allows us to connect them both via simple apps. As soon as I saw the power of Apps in daily life, I gave wings to this idea.”
“ZuperMeal aims to reach sales of Rs 4,500 crore across 500 towns with 60,000 home chefs by 2020”, she said. Currently, ZuperMeal has 150 homemakers registered on the platform and dishes out an average of 60 to 70 meals a day, earning a net margin of 15 per cent. Eating out is a growing pie, but is expensive owing to the brick and mortar infrastructure of the restaurant, rising rentals and increasing service tax and value added taxes constituting over 20 per cent of the food bill, she pointed out.
The startup has a network of housewives who are passionate about cooking. ZuperMeal expert team curates and guides the housewives on menu, consistency of taste, hygiene and food safety. The startup also helps women price the food for the quality and quantity they are providing. Food grade and microwave safe packaging is provided by Zupermeal to ensure quantity control.
Menu of the day is available on the App, and as soon as the order is received, the meal is delivered to the customer within 36 minutes of order. This means the home chefs prepare the dishes planned for the day just before the lunch, snack or dinner time, and the delivery team collects these meals in hot ovens, ready to be delivered.
ZuperMeal’s tiffin service allows a customer to lock in the delivery for 2 to 4 weeks at a time, but the food is delivered from different home-chefs on a rotation basis. A customer can use any mode of payment, i.e. COD, mobile wallet or card payment.
The startups has reached about 950 downloads in 5 weeks of launch. The number of meals on a daily basis is 60. Currently the startup has 10 delivery boys.
The startup has an Android app as of now and has plans of rolling out its iOS app in November. Consumers can give feedback on the app. They can rate the chef’s and also write review of every dish for others to see. Chef details are also available on the app and a customer can also select a particular chef or dish. It has been bootstrapped till now and is looking out to raise funds. The startup has plans to grow within Mumbai initially and later targeting its expansion pan India.
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