With the rapid increase in technology most of the businesses are going online as it is easy to target their clients and make a loyal fan following through digital media. Most of the big companies spend millions of dollars every year on their Digital Marketing.
It gives companies the ability to:
- Drive high quality customers to their website
- Increase sales leads from customers looking for their products and services
- Build their brand online by communicating marketing messages to their target audience
- Increase their profile against their competitors
- Target a global audience via international search engines
- Be accountable with ROI tracking (SEM)
For a big companies its easy to spend big bucks but for small companies or start-ups their are also different digital media channels to grow their business and one such popular medium is Search Engine like Google. With billions of search every day on Google companies nowadays are trying to answer their query or problem and also offer their products that can help them which increase the chance of conversion .
However, ranking on top of the Google is not as easy as it seems to be a company need to be actively involve in SEO ( Search Engine Optimization) either they can hire an SEO agency or they can buy SEO services from popular SEO Marketplaces like Yolancer .
According to a recent report by Search Engine Land by 2020 SEO service spending will reach to $80 Billion which make it one of the promising marketing investment to work upon.
Although, SEO is not only a single medium to drive traffic or increase sales , companies can also use Social Media at its fullest to build a community for their brand or service and can grow their business using viral content or giveaways .
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